Why Are You Wearing?

Why Are You Wearing (WAYW) ?

The Conversations

WAYW Nicole
WAYW Pauly
WAYW Edgar
WAYW Larry
"I think all outfits should come in all sizes from petite to plus size. I don’t think that’s fair your options are very limited and the I think that way for shoes. You're limited and I don’t think that’s fair to everybody."
WAYW Brandi
In Caption: "It's all intentional. Certain words are just going to evoke certain reactions...I feel that authors are really intentional with that." Image: Jason is wearing a navy blue zipup jacket that is unzipped. He is wearing a red checkered or plaif shirt, with blue jeans and brown cole haan shoes. He is wearing a brown leather backpack. In his hands is a book he was reading on the train. On his face he is wearing his glasses. His hair is natural and he is showing off his beard & gotee combo.
WAYW Jason

Audio Playlist


An introspective multimedia project that delves into the minds of everyday people about why they wear what they wear. We often like to think that we don’t care much about clothing and fashion or how we dress, but there’s a rhyme to reason as to why we dress the way that we do.

There’s an emphasis on “everyday people” because in today’s world there is a central focus on being famous and or receive a lot of attention to be validated and to matter.

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I’m interviewing individuals who appear confident and appear comfortable in what they are wearing and not discomfort. I ask them to describe what it is that they are wearing, from the top of their head to their feet and why. I take a photograph of they are wearing or ask them to provide a photo that they believe is a good representation of how they dress. In doing so, they go into more depth about their likes, preferences, and dislikes, how they pick clothing, etc. To explore more visually when it comes to interviews, I chose to use a mind map as illustrating how complex, abstract and connecting the responses are. The mind map doesn’t have lines to connect the dots, because I believe it all connects somewhere, whether its intentional or by abstract. The colors that are used are ones the interviewee feels represents them well, which adds another aspect to the piece.  The quotes are from the audio interview, that I believe captures the essence of how they dress.


The goal is to initiate a relationship with ourselves, in how we present ourselves to the world. Showing that there is much thought and consideration put into how we present ourselves, in terms of appearance.

My thoughts so far…

Now that I’m working more on this project, I’m starting to see how important it is to have conversations with people about what they are wearing and why. As someone who is involved in the sustainable and ethical fashion conversation, I know that there is alot of talking amongst ourselves and I know people within the community are always thinking of ways to include the majority of the public into the conversation. And WAYW is definitely doing that. By going inward with people about their relationship with clothing, this creates and provides the opportunity to educate others and ourselves in how people are being sustainable and ethical in their everyday lives that is not in alignment with the mainstream opinion of being ethical and sustainable.